Stress Incontinence and Period Panties

This was my second project at MAS Innovations and was extremely rewarding as we were able to build a completely new line of business for MAS Holdings with a brand presence in New York (and now global). The product is a reusable women’s undergarment capable of managing stress incontinence and light period flow with antimicrobial and anti-odour technologies embedded in the gusset.

We took a three-pronged approach based on the MIT Model of Innovation (Market, Implementation, and Technology) and were able to take this product to market in the US within a relatively…